Loyalty Rewards Economy
Monitor points issuance, redemptions, and outstanding liability
Total Points Issued
2,847,563
All-time
Points Redeemed
1,923,847
All-time
Outstanding Liability
GHS 36,948.64
3695 pts unredeemed
Active Reward Users
8,742
Users with points balance
Outstanding Liability Tracker
Live GHS value of unredeemed points • Alert threshold: GHS 50,000
Unredeemed Points
923,716
Redemption Rate
67.6%
Avg Points/User
325
Growth Rate
+5.2%
Tier Distribution
Points Earned vs Redeemed (6 Months)
Top Earning Events
| Event Name | Points/Action | Total Triggered | Total Points | % of Total |
|---|---|---|---|---|
On-time BNPL Payment | 50 | 18,234 | 911,700 | 32.1% |
Susu Contribution (On-time) | 30 | 24,567 | 737,010 | 25.9% |
Transaction Volume Milestone | 100 | 5,678 | 567,800 | 19.9% |
Merchant Payment | 10 | 34,567 | 345,670 | 12.1% |
KYC Tier 3 Completion | 200 | 1,234 | 246,800 | 8.7% |
Referral (Friend Completes First Transaction) | 150 | 892 | 133,800 | 4.7% |
Monthly Savings Goal Met | 25 | 3,456 | 86,400 | 3% |
Cross-border Transfer | 20 | 2,345 | 46,900 | 1.6% |
Recent Redemptions
Kwame Mensah
Cashback to Wallet
500 pts
GHS 2.00 • 26 Feb
Ama Osei
Fee Waiver (1 Month)
1,000 pts
GHS 4.00 • 26 Feb
Kofi Asante
Premium Features (3 Months)
2,500 pts
GHS 10.00 • 26 Feb
Abena Boateng
Cashback to Wallet
500 pts
GHS 2.00 • 26 Feb
Yaw Owusu
BNPL Limit Increase
1,500 pts
GHS 6.00 • 25 Feb
Efua Adjei
Fee Waiver (2 Weeks)
750 pts
GHS 3.00 • 25 Feb
Kwabena Darko
Cashback to Wallet
500 pts
GHS 2.00 • 25 Feb
Akosua Frimpong
Premium Features (2 Months)
2,000 pts
GHS 8.00 • 24 Feb
Nana Appiah
Fee Waiver (1 Month)
1,000 pts
GHS 4.00 • 24 Feb
Adwoa Sarpong
Cashback to Wallet
500 pts
GHS 2.00 • 23 Feb
Reward Economy Health
Health Score
healthy
Earned vs Redeemed Ratio
1.48
Balanced
Redemption Rate
67.6%
Of total points issued
Admin Controls
Points Expiry Policy
Points expire after 12 months • Warnings sent at 30, 7, and 1 day before expiry
Earning Events Configuration
On-time BNPL Payment
Awarded when user pays BNPL installment on or before due date
50 pts
Credit
Susu Contribution (On-time)
Awarded when user makes Susu contribution on time
30 pts
Savings
Transaction Volume Milestone
Awarded at GHS 1,000 / 5,000 / 10,000 transaction milestones
100 pts
Engagement
Merchant Payment
Awarded for each merchant payment
10 pts
Transactions
KYC Tier 3 Completion
One-time award for completing full KYC verification
200 pts
Onboarding
Referral (Friend Completes First Transaction)
Awarded when referred friend completes their first transaction
150 pts
Growth
Monthly Savings Goal Met
Awarded when user meets their monthly savings goal
25 pts
Savings
Cross-border Transfer
Awarded for each cross-border remittance transaction
20 pts
Transactions
Bill Payment
Awarded for each bill payment
5 pts
Transactions
WhatsApp Transaction
Awarded for transactions completed via WhatsApp Bot
15 pts
Engagement